Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary VaynerchukThe New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing
When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign thats going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customers resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they dont.
In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. Its not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
SOCIAL MEDIA MARKETING - JAB, JAB, JAB, RIGHT HOOK BY GARY VAYNERCHUK - ANIMATED REVIEW
Jab, Jab, Jab, Right Hook
Sign up with Facebook Sign up with Twitter. I don't have a Facebook or a Twitter account. Vaynerchuk shows that while communication is still key, context matters more than ever. Our thoughts affect our beliefs, attitudes, emotions, and behaviors and whatever we feed them our thoughts determines what we will experience in our lives. The good news is that we have the power to change our thoughts. Self-Management is the difference between living a life of fulfillment with purpose, and living out our years frustrated and incomplete.
My fourth book is about to come out in just over a week. For those who may not be familiar, my entire business philosophy pretty much revolves around the jab jab jab right hook method. Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. You gotta throw some jabs before you throw your right hook. My favorite analogy to illustrate the difference between jabs and right hooks are cartoons from the s. When the Transformers cartoon was on Saturday mornings, you would tune in and watch for free.
Jab Jab Jab Right Hook - Mariah Carey Christmas PARODY
Read in: 4 minutes Favorite quote from the author:. If you want to save this summary for later, download the free PDF and read it whenever you want. Download PDF. People are using social media a lot — and wherever the attention is is where marketers should go. It took radio 38 years to reach 50 million people, TV 13 and Instagram?
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