Propaganda & Persuasion by Garth S. JowettWith „Propaganda & Persuasion“ Jowett and O’Donnell provide a systematic treatise on the terms and concepts of propaganda as well as a reasonable theoretical framework and historical overview of the matter, making this a standard text on the topic.
Jowett and O’Donnell start their book with a systematic overview of terms and relations, defining the scope of their work and distinguishing it from other topics. This is not easy to read or to follow, but essential for a thorough understanding of the matter. While chapter 2 provides a rough overview of propaganda activities until the nineteenth century, chapter deals with channels, institutions and audiences, which only developed in the modern era of mass communications. While different channels and institutions are properly described here, the development and functionality of modern public relations and advertising could have been more elaborated on.
Chapter 4 examines the literature and studies concerned with propaganda, its influences and conduct, whereas chapter 5 concentrates on the use of propaganda and psychological warfare in conjunction with conflicts since World War I. Here again the systematic appraisal of different means and examples is good, but especially with the modern occurrences since 2000 a more detailed analysis into the ways and means might have been good. Having discussed a framework for analysis of propaganda in chapter 6 the authors then elaborate in detail on several examples of how to use propaganda in a mass communication society in chapter 7, but interestingly take four examples unrelated to wartime propaganda, which before appeared to have been their main focus.
Finally in chapter 8 their theoretical framework on propaganda as an instrument in modern society is presented with a model and the working process of propaganda. This is a very useful model and can translate modern as well as historical examples easily. The appendix on cyber propaganda although interesting and useful makes clear how cyber propaganda is a new feature with which the authors are struggling and which they could or would not include into the body of the work. While it is to the authors credit to attach a text by a third author, where they themselves lack detailed knowledge, analyzing the topic in more detail and showing the relations and differences to former techniques would have been nice.
In summary the 7th edition of propaganda and persuasion still is a comprehensive standard text on the use and techniques of propaganda providing the interested reader with a good overview of the development, research and application of propaganda, but needs augmentation on the most recent developments in online propaganda with other works.
Persuasion vs. Propaganda.
Propaganda & Persuasion
Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art , was a benchmark in film history.
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. Garth S. Jowett is a professor of communications at the University of Houston.
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Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa sagepub. Please include your name, contact information, and the name of the title for which you would like more information. For assistance with your order: Please email us at textsales sagepub.