80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry MarshallGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
The Pareto Principle - 80/20 Rule - Do More by Doing Less (animated)
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
That means 64 percent of the travelers drive on 4 percent of the roads. Then we do it again: 80 percent of the 80 percent of the 80 percent of the traffic, runs on 20 percent of the 20 percent of the 20 percent of the roads. In other words 52 percent of the travelers drive on 0. And it just keeps going because 40 percent of the drivers are driving on 0. It says if you hire 10 sales people, two will generate 80 percent of the sales and the other eight will only generate 20 percent of the sales.
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Sources of defects, complaints and theft. Expenses of every kind. Problems of every kind. Product lines, value of activities throughout your day. Sales commissions.
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Read it if you want to do more with less in your business. I read this because it was recommended on the Agency Advantage podcast. My notes follow. Those 2 are 16x as effective as the others. Focus on forms of marketing and advertising, to get much better at them than competitors. Master 1 first. Scratch the unscratchable itch.