Make Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion by Dan S. KennedyPeople buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer.
Drawn from 30 years experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, youll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if youre not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . .
I first titled this book Mugging for Fun and Profit, but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title Use Your Noodle To Get The Boodle, which Hill transformed to Think And Grow Rich. Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make em laugh.
Direct Response Marketing: The Best Option for Small Businesses
August 22, by Ray Higdon 22 Comments. I will break down the 6 steps for you in this blog post that you can comment on and share. This is so rarely done by network marketers as they typically just smack their prospect in the face with their product or how they NEED a signup. This is done by establishing if you have anything that the prospect wants. Find out the wants, needs, desires or problems and then get permission to sell.
Sales: Learn to land sales with ease when Dan Kennedy lays out his advanced strategies to become more trustworthy and influential. This course will help students identify the key components behind selling ANY product or service in a brutally candid, NO B. Students will learn to uncover, dissect and modify the 2-way dialogue between buyer and seller to their benefit. They will learn how to extract all the possible advantages out of their offerings. Dan will help you spot classic BAD behaviors and mistakes from a seller that perpetuate negative perceptions from the buyer, and help to turn them completely around with proven examples that span across retail to real estate to medicine to politics. It teaches how to establish credibility, demand, higher price points, and conducting sales presentations on your terms.
A complete business building package from Dan Kennedy
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He has owned and operated two separate businesses, one that is still in operation today. Nick has implemented the key principles of Magnetic Marketing and Direct Response Marketing into all of his business and professional endeavors. Nick was an early adopter of the digital marketing side of the business in the early 90s and used this online platform to acquire new customers and gain market share over his competition. He also instituted direct response marketing into all of his companies and industries even in many industries where direct response marketing was unheard of and used that to acquire leads and customers and drive revenue and profit. He has been an adjunct professor of marketing at a Chicagoland University, teaching both undergraduates and graduates, as well as guest lecturing on many different stages and online platforms. He resides in Park Ridge, Ill.