M: Marketing by Dhruv GrewalM: Marketing 3e can be used in any Principles of Marketing or Introduction to Marketing course. This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
Dhruv Grewal - Retailing insights from research and practice
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. Michael Levy received an undergraduate and M. Marketing Educator rated him one of the best researchers in marketing. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. Convert currency. Add to Basket. Book Description Condition: New.
Dhruv Grewal Ph. He was ranked 1 st in the marketing field in terms of publications in the top-6 marketing journals during the period and again for the period. Levy earned a PhD in business administration from The Ohio State University and his undergraduate and graduate degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as chair andprofessor. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value, the Marketing 6e PDF eBook explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing. Your email address will not be published.