Silent Selling: Best Practices And Effective Strategies In Visual Merchandising by Judith BellCombining the best visual merchandising practices with the best hands-on teaching methods, this new edition of Silent Selling explains how retailers attract consumers to their store through the creative use of design principles. The focus is on the presentation of fashion goods, including apparel, accessories, and home fashions, but visual merchandising in grocery and food service stores and nontraditional retailing, including e-tailing, are also considered. Readers learn how to use the tools of the trade -- planograms, fixtures, mannequins, signage, lighting, and props. They see how a visual merchandising department is organized, how it functions, and how it contributes to a retailers promotional efforts. With advice based on the experience of the authors and other veteran visual merchandisers, students can consider how to utilize their own talents in a visual merchandising career.
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Silent Selling: Best Practices and Effective Strategies in Visual Merchandising [ Judith Bell, Kate Ternus] on upprevention.org *FREE* shipping on qualifying offers.
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Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising , 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. DDI Portfolio event.