Entrepreneurship: Theory And Practice by Raj ShankarThis book combines well-researched theory and a practioners view. It knits within its chapters, the various motifs of an entrepreneurship weave right from opportunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises.
The book anchors in ground reality, the proven theories in the domain of Entrepreneurship
Written from the Indian context the book provides invaluable insights into what works and what doesn’t in India
Written from a practitioner’s perspective the book contains checklists, tools and techniques for starting and scaling
Concepts are clearly elaborated with examples, illustrations and exhibits
Contains over 36 Entrepreneurial profiles, 100 Facts and information, 18 caselets and 4 full length cases
Chapter end assessments that guides knowledge assimilation
THEORY OF ENTREPRENEURSHIP 2 FUNDAMENTAL OF ENTREPRENEURSHIP
Entrepreneurship: Theory and Practice
What is a Business Model? A Business Model is a link between social domain where economic rents are generated and creative domain where products and services are conceptualized- Craig S. Fisher and Babette E. Bensoussan A Business Model is a core logic of value creation Details how the business will make money. It gives different shapes to a single business idea and more practical in terms.
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