Graphic Design: The New Basics by Ellen LuptonHow do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.
Graphic Design: The New Basics: Second Edition, Revised and Expanded
Ellen Lupton and Jennifer Cole Phillips have set out to create a definitive book on the subject of contemporary graphic design theory and practice for students and new designers. With this in mind, each chapter of the book presents a formal concept along with several examples, mostly student work from the Maryland Institute College of Art , where Lupton and Cole Phillips both teach. Although the book is aimed mostly at graphic designers, its truisms ring true for anyone involved in design. Film is a visual art. Designers of motion graphics must think both like painters and typographers and like animators and filmmakers. A motion sequence is developed through a series of storyboards, which convey the main phases and movements of an animation.
Ellen Lupton is the author of thirteen books with PAPress. Jennifer Cole Phillips is principal of J. Cole Phillips Design. Lupton and Phillips are directors of the Graphic Design MFA program at the Maryland Institute College of Art and the recipient of numerous awards for their work as designers and educators. Ellen Lupton , Jennifer Cole Phillips.
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