How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market by Alison BaverstockRelevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost guerrilla marketing.
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How to Market Books by Alison Baverstock
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Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in , now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors. Part 1: General Principles and Understanding 1. Marketing and marketing in publishing 2. What's for sale? The Medium Is the Message 6. How to Write a Marketing Plan 7.
How to Market Books by Baverstock Alison. Is there a book in you? Be the first to write a review.
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Alison Baverstock is a former publisher, who now writes about publishing, how to get published, and marketing within the book trade. Both this and its companion volume Are Books Different? Alison has also written widely about how to write and get published — Is There a Book in You? Her new book, The Naked Author also Bloomsbury tackles the formerly vexed subject of self-publishing, which Alison believes is ripe for reappraisal. Alison speaks regularly at conferences for writers and publishers and at many literary festivals. She has run seminars for The Society of Authors on how to best work with agents and publishers, and trained generations of publishers to promote books and writing.