Qualitative Inquiry and Research Design: Choosing Among Five Approaches by John W. CreswellResearch books typically are not enjoyable books to read. Creswell, in Qualitative Inquiry & Research Design, did not break this mold. Yet, this was a very well written book and worth the time to read it. Creswell does a very nice job of providing an overview of the major aspects of qualitative research as well as introducing and comparing five main types of qualitative research: 1) Narrative, 2) Phenomenological, 3) Grounded Theory, 4) Ethnographic, and 5) Case Study. It should be noted, however, that the type of case study Creswell discusses is quite different from the typical case studies in clinical psychology. Overall, this is a great introductory text.
6 Reasons Things Go Viral – Contagious: Why Things Catch On by Jonah Berger
What if you could read 3 books per day?
Contagious analyzes that traits and characteristics that viral products, ads and ideas all have in common. He is considered an expert on word of mouth , social influence and viral marketing. Wein was not selling just another cheesesteak, but a conversation piece. He did it by using great ingredients and asking for an exorbitant price: a hundred dollars. Jonah Berger beings by saying that one of the elements of virality is simply having a great product. Attractive pricing is another obvious why products and ideas spread. Jonah Berger goes after the idea that you have to hit the opinion leaders to make your message spread.
Books, Audiobooks and Summaries. In Contagious , you will learn techniques to generate buzz, focused on businesses with few financial resources, bringing fast and extraordinary results.
New York Times bestseller W hat makes things popular? If you said advertising, think again. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?