Graphic Design: The New Basics by Ellen LuptonHow do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.
Graphic Design: The New Basics
Learn more and introduce yourself. Nobody likes popups, so we waited until now to recommend our newsletter, a curated periodical featuring thoughts, opinions, and tools for building a better digital world. Read the current issue. Samantha Warren , Former Viget. Since college I have been slowly building my own library of design resources. The explanation behind design fundamentals are inconveniently scattered over several volumes on my bookshelf. Over time the practice of using all of these elements can become second nature to a designer, sometimes making it a challenge to verbally break down the thought-process behind a piece of work.
Our bestselling introduction to graphic design is now available in a revised and updated edition In Graphic Design The New Basics bestselling author Ellen Lupton Thinking with Type Type on Screen and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design from logo or letterhead to a complex website Through visual demonstrations and concise commentary students and professionals explore the formal elements of twodimensional design such as point line plane scale hierarchy layers and transparency This revised edition replaces sixty-four pages of the original publication with new content including new chapters on visualizing data typography modes of representation and Gestalt principles and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color. Ellen Lupton is the author of thirteen books with PAPress. Jennifer Cole Phillips is principal of J. Cole Phillips Design. Lupton and Phillips are directors of the Graphic Design MFA program at the Maryland Institute College of Art and the recipient of numerous awards for their work as designers and educators.
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Simply link your Qantas Frequent Flyer membership number to your Booktopia account and earn points on eligible orders. Either by signing into your account or linking your membership details before your order is placed. Your points will be added to your account once your order is shipped. Click on the cover image above to read some pages of this book! Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics , bestselling author Ellen Lupton Thinking with Type , Type on Screen and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions. ISBN hardcover : alk. Graphic arts. Phillips, Jennifer C. L87 Lippert, publisher.