Social Media Marketing for Dummies by Shiv SinghLearn how easy it is for your market to get your message Nowadays, if youre not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog--even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.
Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:
Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams
Social Media in Plain English
Whether it's keeping up on the latest web memes on Reddit or Tumblr , following your favorite comedians on Twitter , profesionally networking on LinkedIn , or staying in touch with college friends on Facebook , social media has become an integrated and constant part of our everyday lives.
Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
By Shiv Singh, Stephanie Diamond. Social media platforms, such as Facebook and Twitter, present unique marketing opportunities. To make the most of social media marketing, you should begin by exploring the online social media sites and see how things are done. Next, you need to zero in on your niche and target your market. Marketing through the social media platforms is completely different from traditional offline marketing.
An in-depth look into the best tools and platforms to utilize in order to market and gain more traffic to your blog posts. This is the last post in the installment and we hope you enjoyed the series! In the previous post - 10 social media promotion strategies to follow - we went in-depth into each of the main social media networks and how to utilize each to best market your blog. In this post, we will go over paid social advertising and how it will help benefit your social media and blog marketing strategy. Paid advertising on social media can get your content out there to targeted, but large groups of people relative to your industry. Paying for clicks is a beneficial tool that will help enhance not only your blog marketing strategy but your social media accounts as well.
Facebook was launched as a Harvard-only social network in but it was only in that the channel opened to the general public. Given the fact that Facebook has literally connected the world like no other social media channel, it is believed that its founding represents one of the biggest moments in the history of social networking. Many people see Twitter as the number one social media channel for breaking news. Twitter has come a long way since the early days of , becoming one of the most popular social networks out there, together with Facebook. Google decided to launch its own social network in after becoming aware of the power of social media marketing. LinkedIn was launched in as a more clean and professional network, providing a different perspective upon what social networking meant at that time. Instead of being a channel for teenagers and classmates sharing common interests, LinkedIn provided a unique approach, allowing business people to connect with other professionals in similar fields.
Social Media Advertising Strategies
Drive strategic decision making across the business with access to rich social data and analytics. Learn More. Streamline and effectively scale monitoring and engagement efforts with a unified inbox. Uncover trends and actionable insights from social data to inform marketing strategy. Explore All Features. Become a Sprout Agency Partner. Watch video: Explore the Partner Program.